As a small business, keeping track of all the different aspects you have to juggle on a daily basis is critical, but it’s easy for things to get out of hand. Your staff’s busy, you’re busy—it’s easy for things to slip past you. But, unlike at home where forgetting to do something (like do the dishes or take the trash to the curb) isn’t that big of a deal most the time, little mistakes in your business can cost you significantly.
That’s why we’ve compiled this list of the five tools you can use to help manage your marketing campaigns. After all, marketing is one of the top struggles for small businesses, and it is essential to your sustained success. Without a marketing strategy in place, you will quickly be forgotten about by your clients and outdone by your competitors. So, if you’re having trouble managing the marketing side of things, try out these five tools.
Due is a free tool made to help small businesses (and everyone else) track their marketing budget. They can also handle invoicing and payments directly from the user-friendly platform. It’s intuitive, so you don’t have to worry about spending a long time learning the setup either. Since they market to all sorts of industries, they also have the backing to continuously update it so you won’t be without essential features.
Buffer is an excellent way to bring automation into your small business. By connecting your social media accounts, you’ll be able to schedule posts, create drip campaigns, and even monitor how your ports perform in front of your audience. You can use seo manly services in combination with Buffer to generate potential customers to your website. Visit their profile here.
Canva is a hugely popular tool amongst individuals and businesses. It’s free to signup and uses, and it is super easy to do any design work. Whether you’re making images for your social media posts, a marketing flyer, or just about anything else (book covers, logos, etc. etc.), Canva is the place to do it. It’s all web-based and once you signup, you can save your designs to your account.
The feedback from your customers is essential to your business’ on-going success. If you don’t know what your customers are after, how are you going to continue serving them? There are plenty of ways to implement a survey. You can even make them anonymous or give your customers an incentive for giving you their valuable opinion. One excellent way to leverage reviews is to use it as a “comment box” of sorts. Share the link (or even generate a QR code they can scan while at your store), so they can leave feedback on their experience. Pin Digital media search engine optmization has been using Survey Monkey to get better feedback from its customers.
MailChimp is one of the top newsletter software around, and there is no wonder why. Getting started is free unless you want to get Premium to unlock specific features or if you have a substantial amount of subscribers. Newsletters are an essential part of any business, which is why Mailchimp has made it simple to get set up in no time. It’s all web-based, and you can quickly create signup forms for your website and social media accounts. MailChimp is very popular; it also integrates with many marketing software to help you get more leads.
There is no shortage of excellent marketing tools if you’re on the hunt. Investments are an essential part of running a business, and these can help you save money and valuable time every day of the week. In fact, all of these are free!